Steiner Employment

Steiner Optics offers exciting opportunities that will challenge your abilities, expand your skills and reward your contributions in an atmosphere that encourages both personal and professional growth for all.

If you believe you’d be a good fit for the Steiner organization in machining, production, quality control, or other corporate area, you are welcome to submit your resume at any time to These positions are in our Greeley, Colorado facility.

Please contact us!

Director of Sales – Government, Law Enforcement & Public Service


The Director for Government, Law Enforcement and Public Service will be responsible for complete oversight and management of the channel and responsible for all aspects required to achieve the sales goals including training strategies, product needs and selling requirements.  The position will develop and execute measurable sales strategies to effectively achieve sales goals.  Key to the overall role will be the ability to clearly understand and articulate the specific requirements for success and product needs to meet those requirements.  The Director will take a proactive role in the overall product collaboration ensuring demand and timing requirements are effectively communicated.  In this role, the Director will develop and implement specific annual goals for the rep agencies to align with the overall business strategies.  The position will also support BDT collaboration projects as required.  Having a solid understanding of agency needs while also having an in-depth understanding of the product portfolio and product applications will be critical to the role.  The Director will have a deep understanding of agency timing and deadlines ensuring presentations and training are both timely and effective.  In addition to agency opportunities, the position will remain engaged and aware of EOM opportunities and effectively communicate the requirements. The Director of Sales for Government, Law Enforcement and Public Service is a critical role requiring both day to day interaction and long-term strategic planning.  Strong management, communication and organizational skills are required for success. 

Essential Duties:

Achieve annual sales goals.
Develop and execute sales strategy to achieve growth goals.
Leadership and oversight of the business channel.
Develop specific measurable sales goals for the rep groups to achieve specific sales targets and goals.
Manage key relationships to ensure the brand is well positioned for success.
Manage and conduct sales presentations and product demonstrations to drive sales and awareness.
Communicate brand and sales goals both internally and externally.
Implementation of channel specific advertising and merchandising materials.
Provide market intelligence and competitive analysis.
Manage Gov/LE/PS specific trade shows and events.
Develop new product launch strategy specific to the channel.

Education & Experience:

Bachelor’s Degree in business, sales, or marketing.
Minimum 5 years’ sales management experience.
Minimum 5 years’ sales position in Government, Law Enforcement and Public Service channels.

Knowledge, Skills & Abilities:

Strong leadership with the ability to overcome challenges as needed to achieve sales goals
Strong Microsoft Office specifically Excel, PowerPoint and Word
Strong knowledge of Government, LE & PS dealer direct programs and retail selling environments.
Thorough understanding of conducting Government, LE & PS Agency Demonstrations and working bids through Government, LE & PS Dealer sales.
Strong project management skills; ability to manage multiple projects effectively with limited supervision. 
Premium Optics and shooting sports knowledge required.
Strong communication skills with ability to work cross-functionally and manage external agencies.
Ability to travel as required, estimated 50+% of the time.
Strong work ethic, self-motivated, committed to quality and excellence.
Excellent written and oral presentation skills required

Possess high moral compass and integrity!

Please send cover letter and resume to or